Our Story
Nové Rose is a Belgian luxury womenswear house founded by Joyce in 2025. We design sculpted silhouettes that follow and flatter the female form, in soft, tonal colors. Our collections bring together tailoring, dresses and soft jersey separates as a coordinated wardrobe for women who want to feel feminine and put together in their everyday lives.
“I know how much what I wear affects how I feel.
I have always loved creating beautiful things, and with Nové Rose, I wanted to bring that love into something women could feel good in and make part of their lives.
As women, we balance so much: work, family, home and the ambitions we are building for ourselves. There is not always time to spend in front of a wardrobe, yet feeling comfortable and confident in what we wear can make such a difference to how we enter the day.
That is why I created Nové Rose. I wanted to bring together the femininity I love with the ease we need. Sculpted silhouettes that flatter the body, fabrics that feel beautiful against the skin, and soft, tonal colors that work naturally together. Each collection is designed as a wardrobe, with pieces that can be worn in different ways as the day unfolds.
I believe getting dressed should leave us feeling good about ourselves, with more attention to give to the life we are building. Having more space to be present, enjoy the moments that matter and give our attention to the people and dreams we care about.””
Love, Joyce
A defined waist, a softly draped neckline, a glimpse of shoulder. Our designs follow your curves, balancing sculpted shape with softness and movement. A neutral palette of warm and cool tones comes together through different textures, creating tonal looks that feel feminine and beautifully put together.
